Privacy policy

Last Updated: June 18, 2025

24 Apparel operates this website and store, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide you—the customer—with a curated shopping experience. Our Services are powered by Shopify, which enables us to deliver them effectively.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or interact with our Services, including when you make a purchase or communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, the Privacy Policy will control with respect to the collection, use, and disclosure of your personal information.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means data that identifies, relates to, or could reasonably be linked to you or another individual. It does not include anonymized or de-identified information. We may collect or process the following types of personal information, depending on your interaction with the Services and applicable law:

  • Contact Information: Name, billing and shipping address, phone number, email address
  • Financial Information: Payment card details, transaction data, confirmation details
  • Account Information: Username, password, preferences, and security questions
  • Transaction History: Products viewed, purchased, returned, or saved to cart/wish list
  • Communication Data: Messages and inquiries submitted to us
  • Device Information: IP address, browser type, operating system, and device identifiers
  • Usage Data: Navigation behavior, pages visited, and timestamps

Sources of Personal Information

We may collect your personal information from:

  • You directly: When creating an account, placing an order, or contacting us
  • Automatically: Through cookies, analytics, and tracking tools while using our Services
  • Service providers: Acting on our behalf for payment, fulfillment, hosting, analytics, etc.
  • Third-party partners: Including advertising or business partners

How We Use Your Personal Information

We use your personal information to:

  • Provide, operate, and improve the Services (e.g., fulfill orders, process payments, manage your account, recommend products)
  • Customize your experience through product suggestions and stored preferences
  • Send marketing and promotional communications, including targeted ads based on your interactions
  • Ensure security and prevent fraud, unauthorized access, or illegal activity
  • Respond to your inquiries and offer customer support
  • Comply with legal obligations or resolve disputes and enforce policies

How We Disclose Personal Information

We may disclose your personal information under the following circumstances:

  • With Shopify and other service providers (e.g., shipping, payments, hosting, analytics)
  • With marketing and business partners for advertising and promotional purposes
  • When you direct us to share your information (e.g., shipping, social integrations)
  • Within our corporate family or affiliates
  • In connection with a business transaction, legal process, or enforcement of our rights

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information to support the Services. Shopify may use personal information from your interactions with our store and others to deliver enhanced features, including personalized recommendations and analytics. For details about how Shopify uses personal information and your rights regarding that information, please review the Shopify Consumer Privacy Policy or visit the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may link to third-party sites or platforms not operated by us. We are not responsible for their content, privacy practices, or security. We encourage you to review those platforms’ privacy policies before providing personal information.

Children’s Privacy

Our Services are not intended for children under the age of majority in your jurisdiction, and we do not knowingly collect their personal information. If you are a parent or guardian and believe your child has submitted personal information, please contact us so we can delete it.

As of the effective date, we do not knowingly “sell” or “share” personal information of individuals under the age of 16, as defined by applicable law.

Security and Data Retention

While we take steps to protect your information, no method of transmission or storage is 100% secure. Avoid sending sensitive data via unsecure channels.

We retain your personal information only as long as necessary—for account management, legal compliance, dispute resolution, or enforcement of our policies.

Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request details about your personal data
  • Deletion: Ask us to delete your personal information
  • Correction: Request correction of inaccurate data
  • Portability: Receive your data or request it be transferred to another party
  • Opt-Out: Stop the sale or sharing of your personal information for targeted advertising
  • Communication Preferences: Unsubscribe from promotional emails at any time

To exercise your rights, contact us using the information below. We may need to verify your identity or authorization if an agent is acting on your behalf. We will not discriminate against you for exercising your rights.

Complaints

If you have concerns about how we handle your data, please contact us directly. Depending on your jurisdiction, you may also have the right to appeal our decision or lodge a complaint with your data protection authority.

International Data Transfers

Your personal information may be transferred and stored outside your country of residence. For transfers from the European Economic Area or UK, we rely on Standard Contractual Clauses or similar safeguards to ensure adequate protection.

Updates to This Policy

We may revise this Privacy Policy periodically to reflect operational, legal, or regulatory changes. The updated version will be posted here, with a revised “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us:

📧 Email: Info@The24Store.com
📍 Address: 2810 South 24th Street, Suite C108, Phoenix, AZ 85034, USA